My current WordPress store does its job, but the look and feel no longer match the quality of the physical products I sell. I want the entire front-end polished so it feels classier, sharper, and more intentional while putting solid on-page SEO in place. The priority is the overall design: think cleaner spacing, a cohesive colour palette, and typography that feels premium without sacrificing readability. As part of that visual refresh I also need a smarter product architecture—new categories and sub-categories added, then woven into the main navigation so shoppers can reach any item in two clicks or less. Because I’m selling physical goods, each category page has to be SEO-ready (titles, meta, schema where appropriate) and load quickly. Deliverables I need from you: • Revamped site styling applied across all pages (theme edits or child theme—whatever keeps future updates safe) • Creation and population of the new product categories and their sub-categories, including menu and breadcrumb updates • On-page SEO setup for every new and existing page involved in the refresh, with keyword-focused titles, meta descriptions, and internal linking • A short hand-off document that outlines any custom code or plugin settings you adjusted so I can maintain changes confidently If you’re comfortable marrying design finesse with solid WordPress best practices—and can demonstrate recent e-commerce SEO success—let’s talk.