I run 1marketresearch.com, a WooCommerce-powered shop, and I need a WordPress specialist who can tighten up my on-page SEO, with a laser focus on cleaning and optimising the URL structure. My theme and plugins are already in place, so this engagement is strictly about SEO, not design tweaks or new functionality. Here’s what I’m after: • Audit every live product, category and content URL, flagging duplicates, messy permalinks or keyword-stuffed slugs. • Propose a clear, human-readable, search-friendly structure that fits the site hierarchy and WooCommerce conventions. • Implement the changes safely—301 redirects, Search Console updates and sitemap regeneration—to avoid traffic drops. • Double-check meta titles and descriptions to be sure the new slugs are reflected consistently. You are free to use Rank Math, Yoast, All in One SEO or your own toolkit, as long as the final result scores well in Google Search Console and passes crawling tools like Screaming Frog without errors. Acceptance criteria – All legacy URLs resolve to their new locations with proper 301 redirects. – No 404s or duplicate content issues appear in the post-deployment crawl. – Google Search Console shows zero coverage errors for the affected pages within two weeks of hand-off. If you’ve done similar WooCommerce URL overhauls before and are comfortable handling live sites without downtime, I’d love to hear how you’d approach this project and an estimated timeline for completion.