1. Overall Design Goals • Clean, modern, and ergonomically optimised layout • Fast loading and mobile-responsive across all devices • Intuitive navigation with clearly defined menu structure • Consistent branding, colour palette, and typography • Simple, uncluttered interface suitable for all user types 2. User Experience (UX) Requirements • User-friendly interface: Focus on ease of use, clarity, and accessibility • Logical page hierarchy: Users should find products and contact options with minimal clicks • Clear CTAs (Call to Action): “Submit Enquiry,” “View Product,” “Request Quote,” etc. • Optimised for conversions: Funnel users toward making an enquiry or browsing products 3. Customer Enquiry System The site must include a simple, reliable method for customers to send enquiries. Requirements: • Prominent “Submit Enquiry” button in header and multiple locations • A dedicated enquiry form page with: • Name, email, phone • Dropdown for product selection • Message box • Optional file upload • Automatic email notifications to your business • Optional database storage of enquiries for later review • Spam protection (Captcha or equivalent) 4. Product Layout & Display The website should include a dedicated product section that presents your offerings in a structured, visually appealing way. Features: • Product category pages (if applicable) • Individual product cards including: • Product title • Image or gallery • Short description • Key features/specifications • Call-to-action (“Enquire Now”) • Optional full product pages with extended descriptions and downloadable PDFs/spec sheets • Ability for you to easily add/edit products from the WordPress dashboard 5. Page Structure (Recommended) • Homepage • Hero image/banner • Quick intro to the company • Featured products • Enquiry call-to-action • Products page • Grid layout of products • Filters/categories if needed • Individual product pages (optional) • Enquiry page • About Us • Contact page • Privacy Policy (required for forms) 6. Technical Requirements • WordPress CMS with easy-to-manage backend • Theme based on Elementor, Divi, or Gutenberg (depending on designer) • Compliant with modern UX standards • Optimised for SEO (titles, meta, alt tags, structure) • Secure form handling and spam prevention • Fast load speed optimisation 7. Deliverables • Fully redesigned WordPress website • Responsive mobile/tablet/desktop layouts • Fully configured enquiry form • Product catalog layout • Training or documentation on updating the site • 1–2 rounds of revisions