I run ccinfogov.co.uk, a specialist information governance consultancy serving the UK education sector. I am looking for an experienced WordPress developer and copywriter to deliver a complete digital transformation. Please read the full brief carefully before bidding. Background The current site runs on Elite 360 (Go High Level). It needs to be migrated to WordPress for Business, rebuilt with a professional theme, and extended with an e-commerce layer and audience-segmented structure. The goal is a site that functions as a promotional platform, a shop window for senior decision-makers in education, and a host for paid digital products. An important note on analytics I run a data protection consultancy. My own compliance posture is visible to every client and prospect. I do not use Google Analytics and will not be implementing it. In place of GA4, this project will use Plausible Analytics — a privacy-first, cookie-free, UK GDPR compliant platform that requires no consent banner. Plausible has a dedicated WordPress plugin and integrates cleanly with WordPress for Business. Please factor this into your approach. I am not looking for bids that propose GA4 as an alternative. Who my clients are My audience falls into three distinct groups, each with different problems and different budgets: HE and FE Senior Leaders — Vice-Chancellors, DVCs, COOs, University Secretaries Data Protection and Privacy Professionals — DPOs, Information Governance Managers, Privacy Officers Schools and MATs — Business Managers, Headteachers, Trustees The site must speak clearly to all three without diluting the message for any of them. Deliverables — all must be live at project completion 1. Written Strategy Document Content gap analysis, target keyword clusters for the UK education information governance sector, funnel improvement plan, and a prioritised content calendar for six months post-launch. Delivered as a PDF at the end of Week 1 for my approval before build begins. 2. Fully Migrated WordPress for Business Site Professional theme installed and configured — Kadence or Astra preferred Mobile-responsive, Core Web Vitals optimised, SSL verified Login hardened with two-factor authentication and login-attempt limiting Yoast SEO or Rank Math configured with XML sitemap, meta descriptions, and canonical URLs Plausible Analytics installed via the official WordPress plugin, site verified, and basic goal tracking configured for form submissions, PDF downloads, and shop purchases All existing URLs mapped and 301 redirected before DNS transfer Post-migration crawl using Screaming Frog or equivalent to confirm zero broken links and zero lost indexing signals before go-live Google Search Console verified on the new domain and re-crawl requested post-migration 3. Audience-Segmented Homepage Architecture The homepage must include three clear entry paths — one for each audience segment listed above — in the section immediately below the hero. Each path links to a tailored service view or persona-specific landing page. This is a structural requirement that affects the page hierarchy and internal linking across the whole site. It must be planned from the start of the build, not added later. 4. Rewritten Copy and Updated Imagery for Every Page Authoritative, expert voice calibrated for senior decision-makers in UK education and the public sector All pages rewritten: Home, About, each Service page, Resources and Insights hub, Contact Stock imagery replaced with education and public-sector appropriate visuals sourced from Unsplash, Pexels, or Stocksy Services section fully restructured with individual sub-pages; each page opens with the client's problem rather than my methodology, and each contains a single clear call to action Cross-linking between related services and relevant downloadable resources 5. WooCommerce Shop with Stripe Integration WooCommerce installed and configured on the WordPress Business plan Connected to my existing Stripe account — the account is active but not currently in use Configured for downloadable digital products only — no physical shipping required End-to-end purchase and download flow tested before go-live, including automated order confirmation emails to the buyer Initial product range of four to six assessment kits — I will supply these as finished PDFs ready to upload A clean, replicable product page template so I can add new products after handover without developer support Institutional licence pricing option on each product — a higher-priced tier for organisational buyers alongside the standard individual price 6. Lead Magnet Landing Page and Email Automation One gated free resource with a dedicated landing page, single opt-in form, and no navigation distractions Double opt-in confirmation email sent immediately on submission Automated three-email welcome sequence delivered over seven days: download confirmation, a short insight or case outcome, and a soft call to arrange a conversation Connected to Mailchimp or HubSpot — I am open to your recommendation based on reliability and UK GDPR compliance; please state which you recommend and why Consent timestamp and traffic source recorded for every subscriber This is separate from and in addition to the paid WooCommerce shop — both must be live at launch 7. Handover Document Theme settings reference with screenshot annotations Plugin register covering name, purpose, update schedule, and what to do if a conflict arises Step-by-step instructions for adding a new page, blog post, resource download, and new shop product Plausible Analytics dashboard walkthrough — how to read traffic data and set up custom goals Email platform walkthrough — how to view subscribers, edit the welcome sequence, and create a new campaign Redirect log for ongoing reference 30-day post-launch traffic and conversion summary sent after go-live using Plausible data Compliance Requirement — Non-Negotiable I operate in the UK data protection sector. My own compliance is visible to every client and prospect. Before work begins, a Data Processing Agreement must be in place between us. During this engagement you will have access to my website backend, analytics data, and potentially contact or subscriber data. A DPA is a condition of contract, not an optional formality. Please confirm in your bid that you are able to provide one, or I will supply a straightforward template if that is easier. Project is complete when: The new site is live on ccinfogov.co.uk The WooCommerce shop is live with at least two purchasable products, payment processed via Stripe, and the PDF download delivered automatically on purchase The lead magnet opt-in works end-to-end with the welcome sequence active and GDPR-compliant Plausible Analytics is live, tracking page views and key events, with no consent banner required Screaming Frog or equivalent confirms all existing URLs are redirecting correctly with zero broken links The handover document is delivered and we have completed a walkthrough call What I need from your bid A brief description of your approach to this project Evidence of previous WordPress work — particularly WooCommerce or e-commerce builds; please share URLs or screenshots Your email platform recommendation — Mailchimp or HubSpot — and a one-paragraph rationale Confirmation that you can provide or accept a Data Processing Agreement before work begins A short writing sample — either existing work for a comparable professional services client, or a draft of no more than 100 words showing how you would open the Clark & Company homepage. This is the single most important indicator of fit. Bids without a writing sample will not be progressed. Your proposed timeline by phase An itemised cost breakdown by phase