SCOPE OF WORK – SERVICES & LANDING PAGE BUILDOUT FOR PAINTWERKS.CO I need a WordPress + Elementor Pro designer to rebuild and expand the entire Services section and all Service Area landing pages for my website. I like the existing homepage, but I’m open to improvements—specifically regarding the main call to action. Some recommend “Call / Text” and others recommend a quote request form. I want you to make a professional recommendation and explain why your approach will convert better. This project includes page creation, layout design, content writing, template consistency, SEO structure, and internal linking. I can help supply information, but I expect the designer to create polished, professional content for every page. The structure below shows PARENT → CHILD in a clean visual tree. ------------------------------------------------ 1) SITE STRUCTURE – SERVICES (GRAPHICAL TREE) ------------------------------------------------ HOME SERVICES (PARENT) ├─ House Painting (Category Page) │ ├─ Interior Painting (Sub-Category Page) │ │ ├─ Walls & Ceilings (Child Page) │ │ ├─ Trim & Doors (Child Page) │ │ ├─ Cabinets (Child Page) │ │ └─ Wallpaper Removal (Child Page) │ └─ Exterior Painting (Sub-Category Page) │ ├─ Siding Painting (Child Page) │ ├─ Trim & Doors (Child Page) │ ├─ Deck & Fence Staining (Child Page) │ └─ Brick Painting (optional Child Page) │ ├─ Drywall Services (Category Page) │ ├─ Drywall Hanging (Child Page) │ ├─ Drywall Finishing (Child Page) │ └─ Drywall Repair / Patchwork (Child Page) │ ├─ Framing & Carpentry (Category Page) │ ├─ Wood Framing (Child Page) │ └─ Metal Stud Framing – Residential (Child Page) │ ├─ Insulation (Category Page) │ ├─ Batt Insulation (Child Page) │ └─ Foam Board / Rigid (optional Child Page) │ ├─ Flooring (LVP) (Category Page) │ ├─ LVP Installation (Child Page) │ └─ Subfloor Prep (optional Child Page) │ ├─ Tile Installation (Category Page) │ ├─ Floor Tile (Child Page) │ ├─ Wall Tile (Child Page) │ └─ Backsplash Tile (Child Page) │ ├─ Bathroom Remodeling (Category Page) │ ├─ Tile & Shower Install (Child Page) │ ├─ Vanity Install (Child Page) │ └─ Full Bathroom Renovation (Child Page) │ ├─ Kitchen Remodeling (Category Page) │ ├─ Cabinets (paint or install) (Child Page) │ ├─ Tile & Backsplash (Child Page) │ └─ Kitchen Updates / Renovation (Child Page) │ ├─ Basement Finishing (Category Page) │ ├─ Framing (Child Page) │ ├─ Drywall (Child Page) │ ├─ Flooring (Child Page) │ └─ Painting (Child Page) │ └─ Home Renovation & Remodels (Category Page) ├─ General Home Upgrades (Child Page) ├─ Room Conversions (Child Page) └─ Full Home Remodels (Child Page) COMMERCIAL SERVICES (PARENT) ├─ Commercial & Industrial Painting ├─ Commercial Drywall & Metal Framing ├─ Acoustic Ceiling Tile / Drop Ceilings ├─ Office / Tenant Improvements ├─ Industrial Coatings ├─ Commercial Flooring (optional) └─ Commercial Tile (optional) SERVICE AREAS (PARENT – LOCAL LANDING PAGES) ├─ Lewis Center ├─ Powell ├─ Dublin ├─ Westerville ├─ Worthington ├─ Delaware ├─ Sunbury ├─ Galena ├─ New Albany ├─ Gahanna ├─ Hilliard ├─ Upper Arlington ├─ Bexley ├─ Grandview Heights ├─ Whitehall ├─ Minerva Park ├─ Worthington Hills ├─ Blacklick ├─ Plain City ├─ Ostrander ├─ Johnstown ├─ Pickerington ├─ Reynoldsburg ├─ Canal Winchester └─ Columbus All Service Area pages must use ONE reusable Elementor template and be localized with the suburb name, service descriptions, and a clear call to action. ------------------------------------------------ 2) PAGE REQUIREMENTS (EVERY PAGE) ------------------------------------------------ - Designer must create full written content (I will assist but not write it all) - Elementor Pro Flexbox Container layout - Clean, modern H1/H2/H3 structure - Hero section with compelling intro text - Detailed service overview paragraphs - Bullet lists of included work - Before/after or image section (placeholder images are fine) - “Why Choose Us” block (owner-operated, quality-focused) - Internal linking between related services - Strong CTA (designer should recommend Call/Text or Quote Form) - Fully responsive design (mobile/tablet/desktop) - Fast, clean, minimal layout consistent with PaintWerks.co homepage ------------------------------------------------ 3) TECHNICAL REQUIREMENTS ------------------------------------------------ - WordPress + Elementor Pro (already installed) - please ask if using additional plug ins - SEO- currently have yoast pro - Use global templates and global styles - Ability to export templates as JSON if needed - Build everything directly on my WordPress backend ------------------------------------------------ 4) WHAT I PROVIDE ------------------------------------------------ - WordPress admin access - Elementor Pro access - Logo files and color palette - Homepage as style reference - Additional notes and content to help writing