I’m planning a light yet impactful refresh of my current website to make every visit smoother and ultimately drive more sales. The main emphasis is on elevating the user experience—cleaner layouts, clearer journeys, and a modern look that builds trust. What I need • A revised page structure that fixes the current layout issues and guides visitors naturally toward purchase calls-to-action. • A fresh visual layer—new colour scheme, updated typography, and more engaging imagery—so the site feels cohesive and contemporary. • Mobile-first thinking to ensure the new design scales gracefully on phones and tablets without sacrificing load speed. Expected deliverables • Two homepage concepts plus one inner-page template presented as a basic interactive mock-up (Figma, XD, or Sketch). • A concise style guide outlining colours, font selections, and imagery direction. • Exportable assets ready for my developer. • One revision round after I review the first draft. I’ll share the current URL, brand guidelines, and any content you need as soon as we begin. If you have a knack for translating visual appeal directly into higher conversions, I’d love to see your previous work and discuss timelines.