My current website needs a thorough spring-clean. I want every lingering issue addressed—from tangled code in the backend to sluggish front-end performance—and then finish by adding a brand-new “Staff Augmentation” page that matches the existing design. Executive Summary The site has a strong foundation but is currently held back by significant performance bottlenecks, particularly on mobile, and a lack of foundational SEO optimization. Addressing these will dramatically improve user experience, search engine rankings, and conversion rates. 1. Critical Performance & Load Time Issues (Highest Priority) These issues are causing the site to load very slowly, especially on mobile devices. Google uses site speed as a ranking factor, and a slow site increases bounce rates. Identified Issues: Extremely Large Images: The homepage and service pages use full-size images that are not optimized for the web (e.g., images over 2000px wide are served without a responsive srcset). This is the single biggest cause of slow loading. Unoptimized Render-Blocking Resources: Multiple large CSS and JavaScript files are blocking the page from rendering quickly. No Caching Strategy: There is no effective browser caching or Content Delivery Network (CDN) in place, meaning returning visitors and users in different geographic locations load the site from scratch every time. No Lazy Loading: Images below the fold (those you have to scroll to see) are loaded immediately, wasting bandwidth and slowing down the initial page render. Excessive DOM Size & Complex Layouts: The page structure is very complex, which strains the browser when rendering and can lead to a poor "Time to Interactive" score. Action Plan to Rectify: Optimize All Images: Compress: Run all images through tools like ShortPixel, TinyPNG, or use a WordPress plugin like Smush. Convert to WebP: Serve images in the modern WebP format, which offers superior compression. Provide a fallback JPEG/PNG for older browsers. Implement Responsive Images: Use the srcset attribute to serve different image sizes based on the user's viewport (e.g., a small image for mobile, a large one for desktop). Specify Dimensions: Always include width and height attributes on your img tags to prevent Cumulative Layout Shift (CLS). Minify and Combine Files: CSS/JS: Minify all CSS and JavaScript files. Combine smaller CSS/JS files into one to reduce the number of HTTP requests. Defer/Async JS: Use async or defer attributes on non-critical JavaScript files to prevent them from blocking page rendering. Implement Caching and a CDN: CDN: Sign up for a service like Cloudflare or StackPath. A CDN serves your site's static assets (images, CSS, JS) from servers around the world, drastically improving load times for international visitors. Browser Caching: Configure your server to send proper caching headers so that returning visitors don't need to re-download files. Enable Lazy Loading: This is often a simple attribute (loading="lazy") on img tags. Most modern frameworks and WordPress have built-in support for this. Simplify the Code: Audit the page structure. Reduce unnecessary nested div elements and streamline the HTML/CSS. 2. Foundational SEO Issues The site is missing several key elements that search engines need to properly understand and rank your content. Identified Issues: Missing or Incomplete Meta Descriptions: Many pages lack a compelling meta description, which is the snippet that appears in search results. Poorly Structured Title Tags: Title tags may not be optimized for target keywords and might not follow a logical hierarchy (e.g., "Page Name | Zamratech"). Lack of Semantic HTML: The site relies heavily on generic div elements instead of using semantic HTML5 tags like <header>, <nav>, <main>, <section>, <article>, and <footer>. This hurts accessibility and SEO. No Sitemap or Robots.txt: I could not find a sitemap.xml or a properly configured robots.txt file. These are essential for guiding search engine crawlers. Missing Alt Text on Images: Many images lack descriptive alt text, which is crucial for image search and accessibility. Action Plan to Rectify: Keyword Research & On-Page SEO: Conduct research for terms like "software development company in [your city]", "mobile app developers", etc. Craft unique, keyword-rich Title Tags (under 60 characters) and compelling Meta Descriptions (under 160 characters) for every single page. Use proper heading hierarchy: One H1 per page (the main title), followed by H2s, H3s, etc., to structure your content. Implement Semantic HTML: Refactor the code to replace generic divs with semantic HTML5 elements. This provides context to search engines about your content's structure. Create and Submit Key Files: Generate a sitemap.xml (this can be done automatically with a plugin like "Yoast SEO" or "Rank Math" if you're on WordPress). Create/Verify a robots.txt file. Submit both to Google Search Console and Bing Webmaster Tools. Add Alt Text to All Images: Describe every image concisely. For a hero image, instead of hero-bg.jpg, use alt="Team of expert software developers at Zamratech collaborating on a project". 3. Usability & User Experience (UX) Issues A good UX keeps visitors on your site and guides them toward your goal (e.g., contacting you). Identified Issues: Unclear Call-to-Action (CTA): The primary action you want a user to take (e.g., "Get a Free Quote," "Contact Us") is not prominent enough throughout the site. Lack of Trust Signals: There are very few customer testimonials, case studies, or client logos displayed. Trust is critical for B2B services. Contact Form Friction: The contact form could be intimidating or too long. A simpler initial form often performs better. Mobile Usability: While the site is responsive, the complex layout can feel cramped on mobile, and touch targets (buttons/links) might be too small. Action Plan to Rectify: Revamp CTAs: Make your primary CTA button high-contrast and place it in the top-right of the navigation and multiple times on the homepage (above the fold, in the middle, at the end). Use action-oriented text like "Start Your Project" or "Get a Free Consultation." Build Trust: Create a dedicated "Case Studies" or "Portfolio" page. Add a section on the homepage with client testimonials and logos of companies you've worked with. Ensure the "About Us" page has photos and bios of key team members. Optimize the Contact Form: Start with a simple form: Name, Email, and "How can we help?" You can ask for more details after the initial contact is made. Enhance Mobile UX: Ensure all buttons and clickable elements are at least 44x44 pixels for easy tapping. Test the entire site on a real mobile device to ensure text is readable and navigation is smooth. 4. Technical & Security Issues Identified Issues: No SSL/HTTPS: The site loads over http:// instead of https://. This is a major red flag for both users (shows "Not Secure" in the browser) and Google, which gives a ranking boost to secure sites. Console Errors: The browser's developer console shows JavaScript errors, which can break site functionality. Action Plan to Rectify: Install an SSL Certificate: This is a non-negotiable, critical step. Contact your web hosting provider. They often provide and install SSL certificates for free (e.g., Let's Encrypt). After installation, force all traffic from HTTP to HTTPS. Fix JavaScript Errors: Open the browser's Developer Tools (F12), go to the "Console" tab, and address any errors listed there. This is crucial for stability. Scope of work 1. Audit, then optimise code, assets, and server settings to cut load times. 2. Fix mobile-first issues so every template renders flawlessly on all major devices. 3. Tighten on-page SEO: tidy headings, alt text, schema, and any low-hanging keyword opportunities you find. 4. Clean and organise the backend for maintainability: remove bloat, streamline plugins/modules, and document key changes. 5. Design and build a “Staff Augmentation” landing page. I’ll supply copy; you ensure layout, styling, and CTA tracking align with the rest of the site. Acceptance criteria • Desktop and mobile PageSpeed Insights ≥ 90. • Responsive tests pass on Chrome DevTools and BrowserStack. • No critical console errors or unused assets left behind. • New page live, indexed, and included in sitemap. • A short changelog outlining fixes and file locations. If you’ve turned around similar clean-ups and can demonstrate before/after metrics, I’d love to see them. Let’s make the site fast, tidy, and future-proof.