My site could be performing far better in search, so I need a thorough on-page audit followed by hands-on optimisation. The immediate focus is keyword optimisation (full research plus implementation) and elevating overall content quality across every page. Here’s what I expect: • A quick yet comprehensive crawl to surface any errors—broken links, 404s, thin copy, or schema issues—so nothing drags rankings down. • Data-driven keyword research that fits my niche, mapping high-value terms to the right pages. • Clean integration of those keywords into headings, body text, alt tags, and internal links without compromising readability. • Reworked or refreshed copy where necessary to satisfy search intent, improve engagement, and align with E-E-A-T guidelines. • A concise report showing what was changed, why, and the impact I can expect, plus actionable next steps I can follow after the project wraps up. Meta titles and descriptions aren’t the core mandate, but if you spot quick wins there feel free to fold them in. Please outline the tools you plan to use (e.g., Ahrefs, SEMrush, Screaming Frog, or similar) and provide a timeline for the audit, optimisation work, and final report.