All images on the website https://wp-shop.org/en/ need to be optimized to increase speed. I need every image on my site optimized so the pages load noticeably faster without degrading visual quality. The bulk of the assets are JPEG and PNG files, so experience with smart compression techniques for these formats is essential. Please audit the current image library, apply the most efficient compression method for each file (I’m open to your professional recommendation on lossless vs. lossy per case), and then deliver the optimized versions ready to replace the originals. If converting certain images to newer formats such as WebP will shave off extra kilobytes and still look crisp, let’s do that. Tools such as ImageMagick, MozJPEG, or TinyPNG-style APIs are all fair game—use whatever stack you’re fastest and most comfortable with. The work is complete when: • All site images are fully optimized and re-uploaded. • Page-load metrics show a clear improvement. • Visual quality remains effectively unchanged to the naked eye. Please outline your approach and the typical reduction percentage you achieve on JPEG/PNG projects like this.