I’m looking for someone who knows TikTok Ads Manager inside-out to launch a focused campaign that drives parents and working professionals straight to the gift-card checkout page on my website. Here’s what I need: • A concise media plan outlining audience segments, bidding strategy, and estimated reach. • One or two high-impact video ads (15-30 sec) plus matching copy that speaks to busy parents and professionals looking for quick, thoughtful gifts. • Full campaign setup in my TikTok Ads account, including pixel events for add-to-cart and purchase. • Basic, data-driven optimizations during the first week to make sure the creatives and targeting convert. If the initial push performs, I’ll extend the engagement for ongoing tweaks or expand to Facebook and Instagram later. Please share a brief note on similar direct-to-website sales campaigns you’ve run on TikTok and the tools you rely on for tracking and reporting.