The brief is straightforward: refresh the entire customer journey—homepage, product pages, and the checkout flow—so shoppers find what they need faster and complete purchases with confidence. Homepage I want a modern, clean feel with high-impact visuals that immediately surface three things: featured products, real customer reviews, and timely promotional banners. Think on-brand colors, generous white space, and snappy micro-interactions that keep visitors scrolling. Product pages Better-looking, mobile-friendly thumbnails are a must. Each product should load with crisp imagery, clear variant selectors, trust badges, and persuasive “you may also like” modules. The goal is reduced bounce and higher add-to-cart rates. Checkout Streamline the existing Shopify checkout so the steps feel effortless—no unnecessary fields, an obvious progress indicator, and trust signals carried over from the product page. If a Shopify app or small snippet can lift conversion, I’m open to recommendations. Deliverables • Figma or equivalent mock-ups for the redesigned homepage, product page template, and checkout sequence • Optimised thumbnail guidelines (size, aspect ratio, compression) and up to five sample images implemented on site • Fully implemented Shopify theme edits or a custom child theme that matches the approved mock-ups • Post-launch QA pass covering mobile, tablet, and desktop Acceptance criteria 1. Homepage above-the-fold shows featured products, a review carousel, and at least one promo banner without scrolling. 2. Product pages score 90+ on Google Lighthouse performance and pass basic accessibility checks. 3. Checkout completion rate improves by at least 10% within 30 days compared with the previous period (Shopify analytics will confirm). If you’re confident you can deliver a polished, modern and clean storefront that lifts conversions, let’s talk timing and milestones.