https://www.xn--ode-dma.com/ Scope of Work 1. Homepage (First Page) Optimization Redesign homepage layout to look professional and retail-ready Improve visual hierarchy and flow Fix the appearance of images at the top of the page (alignment, quality, spacing) Optimize for desktop and mobile Ensure clear call-to-action placement 2. Product Page Improvements Add customer reviews section Clearly display: Shipping information 30-day return policy Improve product image presentation Optimize layout for better readability and trust Fix and optimize the Add to Cart button (placement, visibility, usability) 3. Checkout Redesign Redesign checkout experience for better flow and clarity Reduce friction and unnecessary steps Improve trust and confidence during checkout Ensure mobile-friendly checkout experience 4. Page Speed & Performance Optimization Improve overall site loading speed Optimize images and assets Remove or reduce unnecessary apps/scripts Improve Shopify performance score 5. Additional UX & Conversion Improvements Identify and implement improvements that enhance customer shopping experience Improve navigation and usability Apply best practices for eCommerce conversion optimization Ensure consistent design and branding across the site Requirements Proven experience with Shopify optimization Strong understanding of user experience (UX) and conversion rate optimization (CRO) Experience improving retail or brand-focused Shopify stores Attention to detail and performance Ability to suggest improvements beyond basic requirements Deliverables Optimized and restyled Shopify website Improved homepage, product pages, and checkout Faster website performance Clear trust elements (reviews, shipping, returns) Enhanced shopping experience that encourages purchases