I already have a Shopify shop in place and I’m selling physical products, but the layout isn’t guiding visitors toward a purchase as smoothly as I’d like. I need a designer who knows the Shopify theme ecosystem inside-out and can reshape my storefront into a clean, modern experience that moves shoppers from landing to checkout with minimal friction. The homepage must spotlight a dynamic “Featured Products” section that loads quickly, looks great on mobile, and lets me swap items in or out without touching code. Beyond that, I want every visual element—hero banner, navigation, calls-to-action, product cards—to follow conversion best practices (persuasive copy, clear hierarchy, trust indicators, and optimized imagery). Please bring a solid grasp of Shopify Liquid, theme customization, and responsive design. If you’ve boosted conversion rates for other physical-product brands, tell me about it when you respond. Core deliverables: • Revamped Shopify theme (or child theme) fully installed and live • High-impact homepage with editable Featured Products section • Consistent styling for product pages, cart, and checkout that matches the new look • Mobile, tablet, and desktop QA, plus speed and SEO checks to ensure nothing slows buyers down Let me know your estimated timeline and any milestones you’d propose so we can launch this high-converting store as quickly as possible.