Project Description: I'm seeking an experienced Shopify designer/developer to redesign my existing Shopify website for my handmade jewelry brand, "Aqua Willow." The goal is to create a visually stunning, elegant, and nature-inspired online presence that fully showcases the essence of my brand without altering any existing URLs, as I have ongoing SEO optimization efforts that rely on the current site structure. PLEASE NOTE: I do need a quick turnaround on this, ideally completed by Sunday Oct 12, 2025. About the Brand: (aquawillow.com) Aqua Willow specializes in handmade jewelry inspired by the serenity of nature, particularly elements like flowing water, willow trees, and aquatic motifs. Our pieces feature organic materials such as gemstones, pearls, and metals in soft, earthy tones. The redesign should evoke a sense of tranquility, elegance, and natural beauty—think subtle blues and greens reminiscent of water and foliage, paired with neutral accents for a sophisticated look. We want the site to feel like a peaceful riverside retreat, where visitors can immerse themselves in the artistry of our jewelry. Project Scope: This is strictly a redesign project focused on enhancing the visual and user experience aspects of the site. No new features, apps, or content additions are needed—just a fresh, cohesive redesign. Key elements to address include: Theme and Layout: Update or customize a Shopify theme to create an elegant, nature-inspired layout. Incorporate fluid, organic shapes, subtle animations (e.g., gentle fades or leaf-like transitions), and a clean, minimalistic structure that highlights product imagery. Ensure the design is responsive and mobile-optimized for seamless viewing on all devices. Color Palette: Develop a brand-aligned color scheme drawing from nature—soft aquas, willow greens, earthy neutrals, and hints of metallic gold or silver to reflect jewelry elements. Avoid harsh contrasts; aim for a harmonious, calming vibe that makes the jewelry pop against natural-inspired backgrounds (e.g., subtle watercolor textures or faint botanical patterns). Fonts and Typography: Select elegant, flowing fonts that convey sophistication and craftsmanship. For example, a serif font for headings to suggest timeless elegance, paired with a clean sans-serif for body text. Ensure readability while tying into the nature theme—perhaps fonts with organic curves reminiscent of willow branches. Visual Elements and Branding Integration: -Integrate high-quality product photos into galleries or hero sections that emphasize the handmade, artisanal quality. Customize headers, footers, navigation menus, and product pages to reinforce the brand story—e.g., incorporate subtle nature icons (like willow leaves or water droplets) without overwhelming the design. Ensure consistent branding across all pages, including the homepage, collection pages, product details, about us, and contact sections. User Experience Enhancements: Improve navigation for intuitive browsing, with a focus on showcasing collections (e.g., necklaces, earrings, bracelets) in an engaging way. Add subtle hover effects or zoom features on products to enhance the shopping experience, while keeping everything elegant and non-cluttered. Important Constraints: - No URL Changes: Absolutely no modifications to page URLs, permalinks, or site structure. The redesign must be applied to the existing setup to preserve SEO rankings and avoid any redirects or broken links. - Shopify Compatibility: Work within Shopify's ecosystem—use liquid code for customizations if needed, but keep it simple and maintainable. No migration to a new platform or major backend changes. - Testing and Launch: Provide a preview/staging version for review. Ensure the redesign is fully tested for speed, functionality, and cross-browser compatibility before going live. What I'm Not Looking For: - SEO services (already handled separately). -E-commerce functionality changes (e.g., payment gateways or inventory management).