My Shopify store is already live and making sales, yet I know its look-and-feel and sales flow can do far better. I need a specialist who can work directly in the theme editor (or custom Liquid/CSS if required) to refresh the overall design and tighten the conversion funnel. Scope of work • Give the homepage, product pages and main navigation a clean, modern layout that reflects my brand and guides visitors naturally toward purchase. • Optimise every product listing: structure, copy, media and any micro-interaction that nudges add-to-cart behaviour. • Identify and implement proven sales triggers—scarcity messages, social proof sections, personalised recommendations, sticky CTAs, etc.—while keeping the aesthetic consistent. I’ll provide brand assets, current theme access and analytics snapshots so you can benchmark existing performance. Please outline your approach, reference similar Shopify builds you’ve completed and indicate roughly how long you expect the redesign and optimisation phase to take. A short loom or screenshot audit of my current shop will really help me choose the right partner. Deliverables will be considered complete once the new layouts are live, mobile-responsive, and we see clean page-speed scores plus working sales-trigger elements across at least three key products.