A brand-new Shopify storefront for physical goods is ready to move from concept to launch. The project covers everything from initial theme configuration to handing over a fully functional, conversion-ready shop. Core scope • Configure a clean, responsive Shopify theme that matches the brand style I will provide (logo, color palette, fonts). • Set up product architecture for physical items: categories, variants, inventory tracking, SKU mapping, and bulk import template. • Enable secure checkout with the built-in Shopify Payments gateway plus PayPal; test end-to-end transactions in sandbox and live modes. • Integrate real-time shipping rates via my preferred carriers (UPS and USPS) and add automated tax calculations. • Create essential pages—home, product detail, cart, checkout, about, contact—and ensure on-page SEO basics (meta titles, descriptions, Alt text). • Install Google Analytics 4 and Meta Pixel so performance data is flowing from day one. • Launch support: domain connection, storefront password removal, walkthrough video or call so I can manage orders and content going forward. Acceptance criteria The store must load error-free on the latest Chrome, Safari, and mobile browsers; process a test purchase successfully; and achieve a Shopify theme report score of 90+ on performance and accessibility. All copy, imagery, and brand assets will be supplied on project start. Please let me know your estimated timeline for each milestone and any apps or custom code you expect to use, so I can approve before work begins.