My firm’s website needs a solid push to start showing up where potential clients look for us. I’m after an experienced SEO specialist who can deliver a straightforward, budget-friendly optimisation package. Here’s what I need: • A quick technical audit that flags critical on-page issues and low-hanging improvements. • Core keyword research and a concise list of primary and secondary terms tailored to our services and location. • Implementation of on-page fixes—title tags, meta descriptions, header structure, internal linking, image alt text, and an updated XML sitemap. • Set-up or fine-tuning of Google Search Console and Google Analytics so I can track results easily. • A short, plain-English report summarising what was changed and next-step recommendations. I’m most interested in visibility on Google, but feel free to suggest tactics for Bing or others if they can be tackled within this scope. White-hat methods only—no link farms or black-hat tricks. If you’ve used tools like Screaming Frog, Ahrefs, SEMrush, or similar, let me know; I value insights drawn from solid data rather than guesswork. Turnaround: 1-2 weeks is ideal. Please share one or two past sites you’ve worked on, the metrics you improved, and your approach at a glance so I can see we’re a good fit.