My goal is simple: boost sales through well-structured Meta campaigns that run exclusively on Facebook. I’m ready to deploy a mix of image, video, and carousel ads, and I need an expert who can turn that creative variety into measurable revenue. You’ll take full ownership of the account—from strategy and audience research through to ad creation, daily optimisation, and transparent performance reporting. Pixel setup, event tracking, and split-testing are all part of the brief, and I expect clear insights on ROAS, CPA, and any opportunities to scale. If early results warrant it, I’m open to expanding onto Instagram or Messenger, but for now the focus is firmly on Facebook. Deliverables • Campaign strategy outlining objectives, target audiences, and funnel approach • Creative concepts and final ads (image, video, carousel) ready for launch • Technical setup: pixel/events, custom conversions, tracking sanity checks • Ongoing optimisation with documented tweaks, A/B tests, and budget reallocations • Weekly reports summarising spend, sales, ROAS, and next-step recommendations Acceptance criteria • Campaigns are live and tracking correctly within the first week • Reporting demonstrates actionable insights, not just raw numbers • A positive trend in sales volume and ROAS over the first full month If you have a track record of pushing Facebook ads beyond mere clicks and into solid sales growth, I’d love to see your approach.