I’m running Google Ads and relying on Google Tag Manager plus Google Analytics for measurement, yet the numbers in my reports clearly don’t add up. Form submissions, purchases, newsletter sign-ups and even phone-call enquiries are all being recorded inconsistently, so I need a complete audit and rebuild of the tracking flow. Here’s what I expect: • A thorough inspection of the current GTM container and any hard-coded snippets to uncover duplicate, missing or mis-configured tags. • Clean, well-named tags, triggers and variables that correctly fire for every form submission, purchase, newsletter opt-in and call conversion. • Properly linked GA/GA4 and Google Ads conversion actions, with real-time tests confirming each event is received exactly once and attributed to the right campaign. • A short handover document (or Loom video) that shows what was changed and how I can verify conversions myself going forward. Acceptance is simple: each of the four conversion types must appear in the Google Ads “Conversions” column during live test runs, with accurate values and no duplicate firing across multiple page views or sessions. If you’re comfortable troubleshooting GTM and GA, and can turn around reliable conversion data quickly, I’m ready to get started.