My brand needs a versatile content mind to plan, write, and schedule everything that appears on our Instagram and Facebook feeds. That includes short-form videos (reels), captions, and any supporting graphics or copy. The tone will shift between educational snippets, light-hearted entertainment, and direct promotional pushes—whichever mix best serves the brand’s niche at any given moment. You’ll handle the full cycle: researching trends, shaping concepts, writing tight scripts and captions, selecting hooks, and recommending posting cadence. I’ll take care of raw footage and visual assets; you deliver the words, the strategic angle, and an easy-to-follow publishing calendar. Tools you’re comfortable with—whether that’s Later, Buffer, Meta Business Suite, or another scheduler—are welcome as long as the workflow remains smooth. To be considered, attach a detailed project proposal that outlines: • How you would audit current content and identify gaps • Your framework for balancing educational, promotional, and entertaining reels • Milestone-based timeline for the first 30 days, including content volume and review points Please weave in two or three past successes where your strategy noticeably improved reach or engagement, but keep the focus on the forward plan.