I have a newly built Shopify store that still feels rough around the edges. The goal is to make it fully customer-ready and start driving qualified traffic as soon as possible. Here is what needs doing right away: • Design and layout adjustments – tidy up sections, typography, colour palette and ensure full mobile responsiveness. • Functionality issues – sort cart, checkout, navigation, app conflicts and page-speed hiccups. Search visibility matters too, so I want the core pillars of SEO in place from day one: • Keyword research and optimisation for every product and collection. • On-page SEO improvements for titles, meta descriptions, schema, image ALT tags and internal links. • Technical SEO fixes covering crawlability, clean URL structure, sitemap, robots.txt and Core Web Vitals. Once the store is stable and search-friendly, I also need to start Social Media Ads (Facebook / Instagram) with pixel set-up, audience building, creative testing and clear reporting. Deliverables 1. Polished, fully functional Shopify theme. 2. SEO baseline report plus implemented fixes. 3. First two-week social campaign live and tracking. Please send a concise plan that breaks down your time frame for each phase, the specific tools you intend to use, and when you can start. Personalised messages only—generic or AI-generated proposals will be deleted on sight.