Company: QVC Exports Limited Website: qvcgroup.com ________________________________________ Objective QVC Exports Limited seeks a skilled freelancer to design, develop, and optimize a professional, responsive, and user-friendly website for QVC Group, while implementing a comprehensive SEO and Social Media Optimization (SMO) strategy. The goal is to enhance online visibility, generate qualified leads, and strengthen brand positioning in the ferro alloys, coke, and coal trading industry. ________________________________________ Scope of Work Phase 1 – Website Development (15 Days) • Re-design and develop a modern, responsive website showcasing company history, vision, leadership, and market presence. • Create dynamic Buyer Engagement contact forms integrated with CRM for lead tracking. • Develop a News & Insights blog for market trends, price updates, and company announcements. • Ensure mobile responsiveness and cross-device compatibility. • Incorporate security measures for user data protection. • Integrate Google Analytics & Google Search Console for performance tracking. • Conduct thorough testing (functionality, performance, security). • Deliver documentation and provide training for content management. ________________________________________ Phase 2 – SEO Optimization (30 Days) Keywords & Strategy • Work on 35–40 targeted keywords mapped to final pages. • Conduct SEO Audit Report, Competitor Analysis, and Keyword Research. On-Page SEO • Title Tag Optimization • Meta Description Optimization • Header Tags Optimization • URL Optimization • Robots.txt & Sitemap Optimization • Image Alt & Title Tag Optimization • Hyperlink Analysis & Optimization • Internal & External Link Optimization • Broken Link Analysis • Page Content Optimization (with client input if new content required) • Canonicalization error checks • Local Business Schema setup Off-Page SEO • Create 400+ high-quality backlinks on DA 30+ websites. • Write 5 SEO articles for backlinking. • Submissions: Social Bookmarking, Classifieds, Articles, Web 2.0, Image Sharing, Syndication, PDF/PPT, Business Listings, Profiles, Local Listings, Competitor Backlinks, Guest Posts (free sites). Reporting • Keyword Research Report • Website Audit Report • On-page SEO Report • Weekly Backlink Work Report compared to the Baseline • Weekly Keyword Ranking Report compared to the Baseline • Monthly Keyword Ranking Report compared to the Baseline • Monthly Consolidated Backlink Report compared to the Baseline • Monthly Traffic Report compared to the Baseline Project Milestones & Payment Terms Milestone Deliverables Timeline Payment Phase 1 – Website Development Fully functional, responsive website with CRM integration, blog, analytics, and security features 15 Days 40% of project fee Phase 2 – SEO Optimization On-page SEO, 400+ backlinks, reporting, 2 blogs 30 Days 60% of project fee.