I want a seasoned brand strategist to craft a clear, data-backed plan that lifts my brand’s visibility among professionals aged 35-54. My current positioning feels scattered, so the project begins with a concise audit of existing touchpoints and competitor activity. From there, the focus is on two core channels—social media (primarily LinkedIn and, where relevant, Twitter) and content marketing (blogs, long-form articles, and thought-leadership pieces). By the end of the engagement I need a blueprint I can hand to my marketing team and execute without guesswork. To make that possible, please package the work into these concrete deliverables: • Insight summary: brand audit findings, audience personas, and competitive gaps • Messaging framework: refined value proposition, tone of voice, and tagline options • Channel playbooks: social media guidelines, content pillars, posting cadence, and sample posts • 90-day editorial calendar with headline ideas tied to key awareness KPIs • Measurement plan outlining metrics, tools, and reporting cadence Include any relevant tools you’ll use—whether that’s SEMrush for competitor insight, Google Analytics for baseline metrics, or Canva/Adobe Express for mock-ups—so I can align internal resources. A collaborative approach is important to me; expect quick feedback loops via Slack or Zoom as you share drafts. If you have a track record of boosting awareness for B2B or professional-service brands, I’d love to review a couple of brief case studies when you respond.