We are looking for an experienced SEO specialist with a background in working with news websites to analyze a recent traffic decline on our portal. Our website is a news portal with daily published content and traffic primarily coming from Google Discover and organic search. Recently, we have observed a noticeable drop in traffic and would like to identify the causes and receive clear recommendations to improve our SEO performance. The goal of this project is to conduct a detailed analysis of the website’s SEO performance and identify the factors that may be affecting its visibility in Google. We expect the specialist to analyze: - data from Google Search Console and Google Analytics - performance of traffic from Google Discover - potential technical SEO issues - on-page SEO structure (titles, meta descriptions, page structure) - indexing and crawling behavior of the website - possible issues that may affect visibility in Google The selected freelancer will receive access to: - Google Search Console - Google Analytics Access to these tools will be provided only after signing a Non-Disclosure Agreement (NDA). Please include in your proposal - examples of SEO projects completed for news websites or online publications - a short description of your experience analyzing Google Discover traffic - the main SEO tools you typically use for this type of analysis.