I need a complete, multi-state lead-gen system that consistently delivers qualified motor-vehicle-accident prospects. Meta (Facebook and Instagram) will be the primary traffic source, but I also want campaigns live on Google Ads and TikTok so we can scale winning audiences across channels. The scope breaks into two core pieces: 1. Ad Campaign Build & Optimisation • Create and manage ad sets on Facebook, Instagram, Google Search/Display and TikTok. • Write compelling copy and design creative that speaks to injured drivers and passengers in multiple U.S. states. • Implement pixel and conversion tracking so every click is traceable to the funnel. 2. Conversion Funnel / Landing Page • Design a fast, mobile-first landing page that screens prospects by Accident details, Injury severity, State of residence and any other relevant details we decide to add. • Use conditional logic so only qualified visitors advance to the thank-you step and CRM / email notification. • Integrate with Zapier (or a comparable tool) so leads post instantly into our intake software. Acceptance criteria • Daily lead flow from at least three states within the first two weeks of launch. • CAC and CPL tracking dashboards visible in real time (Google Looker Studio or similar). • Landing page loads in <2 seconds on 4G and passes Google PageSpeed “Good” scores on mobile and desktop. • All lead fields—accident description, injury level, state—populate correctly in the exported CSV/CRM entry. I can supply existing brand guidelines, disclaimers and any legal copy required for personal-injury advertising compliance.