My mortgage and real-estate brokerage is ready to ramp up qualified lead acquisition through Facebook, Instagram, and LinkedIn. The single, overriding goal is to increase leads, so every decision—from creative through targeting and optimisation—must point toward efficient cost-per-lead and a growing pipeline. Engaging videos have consistently out-performed other formats for us, so I need a partner who can ideate, script, edit, and deploy short-form video ads that stop the scroll and earn clicks. Familiarity with Facebook Ads Manager, Instagram Reels, and LinkedIn Campaign Manager is essential, along with a track record of compliant ad copy in the financial-services space. Deliverables I expect: • A 90-day campaign blueprint covering audience segments, creative angles, and weekly KPIs • Production of at least three thumb-stopping video ad variations (vertical and square formats) • Full ad setup, tracking pixel installation, and lead-form integration with my CRM • Ongoing optimisation reports highlighting CPL, ROAS, and recommended tweaks Clear acceptance criteria: lead volume and CPL targets agreed up-front, all videos approved for compliance, and transparent weekly performance dashboards. Attach links to previous mortgage or real-estate campaigns and outline your proposed timeline for launch.