I’m launching an online B2C store that makes budget-friendly gold and diamond pieces feel attainable to everyone. Every item we sell is minimal, elegant and handcrafted, so the visual identity has to echo that same understated luxury. Here’s what I need: • A primary logo that feels both minimal and modern while still looking classy on small mobile screens and high-resolution packaging. • A complementary typography system—headlines, body copy and any accent type—that can live comfortably across the website, social banners and printed inserts. • A refined colour palette. While I’m open to options, any proposal should harmonise with jewellery photography featuring gold and diamonds and work just as well on a clean white background. • Variations or lock-ups of the logo that adapt to favicon, social profile, watermark and shipping box requirements. • Final deliverables in vector (AI, SVG), raster (PNG, JPG) and webfont formats, plus a concise style sheet showing usage rules, spacing and colour values (HEX, RGB, CMYK). I’m open-minded about visual elements: you might explore subtle jewellery symbols, a sleek abstract mark, or a sophisticated letter-form approach. Whichever route you choose, the design must stay true to a minimalist aesthetic and convey trust, accessibility and craft. If your portfolio shows you can marry simplicity with elegance, I’d love to see your concept and discuss next steps.