I’ve been running Meta Ads for my online course business for a long time, and recently I noticed something strange — my ROAS dropped significantly, even though I’m still getting the same or more purchases on Stripe and GoHighLevel. Everything in my setup has been the same for months, so I suspect this is a reporting or attribution issue (Meta not tracking all purchases correctly). I’m using GoHighLevel + Stripe, and I have both Meta Pixel and Conversions API (CAPI) connected. What I need from you: Audit my Meta Pixel, CAPI, and GoHighLevel/Buildable integration. Check if purchase events are firing correctly (both browser and server side). Fix any deduplication or event-ID mismatch issues. Ensure my Purchase events are properly tracked and attributed in Meta Ads Manager. (Optional) Help me confirm whether the current issue is Meta-side reporting lag or a real tracking failure. Please tell me how you would test this, what access you’ll need (Meta Business Manager, GHL, etc.), and how you’ll make sure my tracking is accurate going forward.