Traffic to my Shopify jewelry store keeps rising, yet too many visitors still leave without purchasing. I need the site fine-tuned so every touch-point nudges them toward checkout and completes the sale. Visual direction The brand spirit is colorful and vibrant—bold gemstone tones, lively accents, and an upbeat energy that still feels premium. All design adjustments, banners, buttons, and micro-interactions should amplify that mood while staying tidy and intuitive. Scope of work • Audit the entire journey—homepage, product pages, cart, and checkout—to uncover friction and propose conversion-focused fixes. • Refine or redesign theme sections, hero banners, galleries, and call-to-action placement so the path to purchase feels effortless on desktop and mobile. • Boost performance: image compression, code cleanup, and any tweaks needed to keep Core Web Vitals solidly in the green. • Suggest or configure trust-building extras • Hand over a concise report comparing pre- and post-launch metrics so I can track ongoing gains. Acceptance criteria – Updated theme live and fully responsive. – Site passes speed tests and shows no obvious UX bottlenecks. – All new visuals align with the agreed colorful palette. – Analytics funnel in place for clear before/after comparison. If this matches your expertise, outline your approach and timeline so we can get started.