My Thermomix-focused account feels messy, so I need a strategist–creator who can turn it into a clear, value-packed space that attracts new followers and gently guides them toward a purchase. What matters most to me is order and usefulness: the feed, Reels, Stories and Highlights should flow logically, giving current and future TM users easy-to-find sections full of practical tips, hacks, and “how to” demos. Think step-by-step product use, quick recipe reels, carousel infographics, and snappy Q&A clips—each one designed to educate, spark conversation, and ultimately drive sales. Key outcomes I expect • A simple visual system (templates, colour palette, highlight covers) that keeps everything consistent and instantly recognisable. • A 30-day content calendar mixing evergreen tips with timely calls-to-action, mapped to follower growth and conversion goals. • Three example posts of each main format—Reel, carousel, and Story sequence—fully captioned with relevant hashtags so I can see your style in action. • Practical guidance on scheduling, community engagement and metric tracking so I can maintain momentum long term. I’m happy to supply product photos, raw recipe videos, and customer stories; you bring the strategy, copywriting flair, Canva/Adobe skills, and Instagram growth know-how. If you’ve already helped niche kitchen or lifestyle brands scale up, I’d love to see what you did for them. Deliver the above in a neatly organised Google Drive or Notion workspace, ready for me to post.