ICONTRAX (Contracting & Procurement Company) Company Name Icontrax Website Domain http://www.icontraxusa.com Business Address Icontrax 250 East Wisconsin Avenue East Town, 18th Floor Milwaukee, WI 53202 Phone Number (888) 608-0580 ⸻ 1. Purpose of the Icontrax Website The Icontrax website will serve as a professional government contracting, construction, and procurement platform designed to: • Generate contract leads • Attract government agencies, municipalities, and private sector clients • Support subcontractor and vendor partnerships • Establish credibility and compliance ⸻ 2. Core Services to Highlight Primary Services • Government Contracting (Federal, State, Local) • Procurement & Vendor Sourcing • Commercial & Residential Roofing • Construction & Remodeling Services • Facilities Maintenance • Oil & Energy Brokerage Support • Project Management & Execution ⸻ 3. Website Structure (Icontrax) Homepage Purpose: Immediate credibility and clarity. Sections: • Hero section with strong value proposition • “What We Do” overview • Service categories with icons • Industries served • Call-to-action buttons: • “Request a Quote” • “Partner With Us” • Trust signals (experience, compliance, capability) ⸻ About Icontrax • Company overview • Mission & values • Commitment to compliance and performance • Focus on reliability, transparency, and execution ⸻ Services Page Break services into clearly defined sections: • Government Contracting • Roofing (Residential & Commercial) • Remodeling & Construction • Procurement & Supply Chain • Oil & Energy Services Each service includes: • Description • Who it’s for • How to get started ⸻ Partnerships & Inquiries Page Used for: • Subcontractors • Vendors • Joint venture partners • Agencies seeking collaboration Includes form with: • Company info • Type of partnership • Capabilities ⸻ FAQ Page • How do we start? • What industries do you serve? • Do you work nationwide? • Are you licensed and insured? • How long does onboarding take? ⸻ Contact Page Includes: • Address • Phone number • Contact form • Business hours ⸻ 4. Design & Branding (Icontrax) Style: • Professional, bold, industrial-modern • Clean layouts • Strong typography Color Palette: • Dark gray / steel • White • Red accents UX/UI Requirements: • Mobile responsive • Fast load times • Clear CTAs • ADA-friendly ⸻ 5. Functionality Requirements • Contact forms routed to email/CRM • AI chatbot integration for FAQs • SEO optimization • Google Analytics • Security (SSL, firewall)