Iceview is an innovative Software-as-a-Service (SaaS) solution that provides sports teams with a powerful yet cost-effective way to integrate virtual advertising into their live streams. Using cutting-edge AI technology, it enables advertising content to be dynamically and seamlessly embedded into the main camera feed. While established solutions—such as those used in the NHL or Bundesliga—already employ virtual advertising, they often come with very high licensing costs of around €100,000 per year. Iceview (SAAS) aims to develop a significantly more affordable software that teams can use for approximately €10,000 per year or less. The development will leverage skilled to build an efficient and technically advanced AI solution that adds a new advertising layer to sports live streams, generating additional revenue without the prohibitive costs traditionally associated with such technology. Ideally the ICEVIEW Software runs on a separate box or computer which we than can supply to the teams producing their own game with an HDMI Input and HDMI Output.