My Google Ads campaigns are running, but I still can’t see reliable data for the form-submission leads coming through my custom HTML/CSS site. I want that fixed so every completed form is counted as a conversion inside Google Ads. Here’s what I already know: • Conversion goal: Form submissions only – no need to track purchases or calls. • Website tech: Hand-coded HTML/CSS (no WordPress or Wix plugins to lean on). • GTM status: I’m honestly not sure whether Tag Manager is installed or configured. What I need from you: 1. Audit the site to confirm if GTM is present; install and configure it if it’s missing. 2. Add the correct Google Ads conversion tag (or set up the equivalent through GTM) so each successful form submit fires exactly once. 3. Test thoroughly—both in Tag Assistant and real-world submissions—to prove conversions are recording in the Ads interface. 4. Hand over concise notes or a screen-share recording so I can understand and maintain the setup later. If you have a quick, proven workflow for custom sites and can deliver clean documentation, let’s talk.