My search campaign is already live and sending traffic to a dedicated landing page for generic email-troubleshooting services across the United States. What I need now is an expert eye to squeeze more qualified leads out of the same $30-$40 daily spend. The account is set up, keywords are in place, and the goal is crystal-clear: generate more leads while driving the cost per lead down. You’ll work with the current keyword set, refining match types and layering in negative terms to filter out irrelevant clicks. From there, sharpen the ad copy, adjust bidding strategies, and make sure everything stays fully aligned with Google Ads policies. I’d like thoughtful, data-backed tweaks rather than wholesale rebuilds—think incremental wins delivered through weekly checks, clear performance notes, and concise reports that highlight changes, test results, and next steps. As performance improves we can explore broader experiments, but the immediate priority is to optimize what is already running. Success to me looks like: • Steadily falling cost per lead • Consistent lead volume and quality improvement • Transparent reporting that shows exactly how your optimizations are driving those results Access to the account and landing-page analytics is ready as soon as we agree on timing. Let me know your approach to ongoing management and the cadence you prefer for sharing insights and recommendations.