My mobile app is live on both Google Play and the App Store, and I want to scale installs evenly across Android and iOS. I need a seasoned Google Ads expert to build and launch App campaigns that focus squarely on driving new downloads while also wiring in proper conversion tracking. Here’s what I expect: • Campaign setup that targets Android and iOS with equal weight, using the latest App campaign best-practices (UAC, audience signals, creative groups, automated bidding). • Conversion actions added in Google Ads and linked to Firebase/GA4 so I can see installs, first opens, and any other key events we define. • Asset management: I already have several creatives (videos, images, copy). Please audit what’s on hand, slot them in, and flag any gaps—then either recommend or create the extra assets needed for optimal performance. • Clear, concise handover: naming conventions, targeting, budgets, and a quick-read performance dashboard so I can track results without digging. Once everything is live and installs begin flowing, a short call or Loom walkthrough that explains how to monitor and tweak the campaigns would wrap things up nicely. If that sounds like your wheelhouse, let’s get started.