1. Project Overview A full redevelopment of a global website is required. The website will serve as the primary digital destination for all information related to a large scale international program. It must include details such as applications, rules, prizes, contributors, success stories, blog posts, media materials, partners, and post program initiatives. The website must be built on a stable and widely supported platform that allows non technical team members to update content easily. It must be deployed using a high performance hosting plan. Visual design must follow provided brand guidelines. The structure must support strong search engine optimization, fast loading speeds, and seamless integration with analytics and marketing systems. The system must handle global traffic from more than one hundred sixty countries and function across mobile, desktop, and tablet devices. The primary objective of the website is to increase conversion to applications. All design and user interface decisions must support this goal. 2. Project Objectives 2.1 Deliver a new global website that reflects a premium and credible identity. 2.2 Improve application conversion through optimized interface and user experience. 2.3 Provide a platform that can be fully edited using Elementor Pro without technical skills. 2.4 Support future scalability for long term use. 2.5 Ensure strong performance indicators including loading speed, stability, and responsiveness. 2.6 Integrate analytics and tracking systems for performance monitoring. 2.7 Provide a secure and reliable technical environment. 2.8 Provide dynamic structured content for winners, contributors, partners, news, and media items. 3. Technical Stack and Platform Requirements 3.1 Content Management System WordPress latest stable version with best practices implemented for performance and security. 3.2 Page Builder Elementor Pro Advanced Plan. All templates and global components must be built using Elementor. 3.3 Theme Framework Hello Elementor theme is preferred for speed. Astra Pro may be used only when additional layout flexibility is required. 3.4 Server Requirements • PHP version eight or higher • MariaDB or MySQL latest stable version • SSL for all environments • Caching layer activated • Compression enabled • CDN integrated if hosting plan supports it 3.5 WordPress Configuration • Pretty permalinks enabled • Automatic backups • Security hardening applied • Removal of unnecessary plugins • Clean admin structure • Clean code practices 4. Core Performance Requirements 4.1 Speed • Page load under two point five seconds • Google PageSpeed mobile score above eighty percent • Google PageSpeed desktop score above ninety percent • WebP images • Lazy loading • Minified CSS and JavaScript 4.2 Responsiveness Website must operate correctly on mobiles, tablets, desktops, and wide screens. 4.3 Stability • No broken links • No console errors • No layout shifts • Full keyboard accessibility 4.4 Security • Firewall • Malware scanning • SSL enforcement • Hidden admin URL • Limit login attempts 5. Required Website Structure and Pages The website must include fifteen fully editable pages. All pages must be created using Elementor templates. Home Page About Apply Rules and Terms Prizes Partners and Sponsors Blog News or Press Winners FAQ Impact Page Privacy Policy Judges or Contributors Media Center Contact Us 6. UI and UX Requirements • Modern and minimal layout • Consistent spacing and alignment • Clear typography • Clear hierarchy • Clean global components 6.3 Call to Action Apply Now must be visible across all key locations and repeated in strategic places. 6.5 User Flow All user journeys must guide visitors toward application submission. 7. Home Page Requirements 7.1 Hero Section • Strong headline • Subheading • Primary Apply Now button above the fold • High quality image or subtle video • Light motion elements 7.2 What the Program Is About Short paragraph with three to six icons. 7.3 Tracks or Categories List of program tracks with icons and short descriptions. 7.4 Global Reach and Key Numbers Counters for total countries, participants, finalists, or other metrics. 7.5 How to Apply Three step process with another Apply Now button. 7.6 Benefits Grid of benefits. 7.7 Partners Clean structured grid for partner logos. 7.8 Testimonials Three to six testimonials. 7.9 Final Call to Action Large block with headline and Apply Now button. 8. Dynamic Profile Sections 8.1 Winners Each profile must include: • Logo • Name • Category • One line description • Website link • Social icons • Optional image • Search and filter 8.2 Partners • Logo • Tier • Website link • Optional description 8.3 Judges or Contributors • Photo • Name • Title • Organization • Short bio • Social links 8.4 Blog Posts • Featured image • Category • Date • SEO title • SEO description 9. Apply Page Requirements • Large Apply button • Short guidance • Embedded Typeform • Minimal distractions • Floating Apply button on mobile • Load speed under two seconds 10. Integration Requirements • Typeform • Google Tag Manager • Google Analytics Four • Facebook Pixel • LinkedIn Insight Tag • Google Ads Tag • Rebrandly • Mailchimp (if needed) • Security plugin • CDN 11. Quality Assurance and Testing Includes device testing, browser testing, performance testing, accessibility testing, and security testing. 12. CMS Management Requirements A non technical user must be able to edit pages and update dynamic content using Elementor. 13. Post Launch Support Thirty days support including bug fixes, layout corrections, basic speed adjustments, DNS checks, and plugin conflict resolution. 14. Ownership Requirements Client must own all accounts, licenses, hosting, content, code, and media. 15. Licensing, Hosting, and Subscription Requirements (Two Years) The developer must handle or activate the following subscriptions for two years: High performance hosting plan Elementor Pro Advanced Typeform Business Wordfence Premium or Sucuri Pro Google One AI Pro Mailchimp Premium Crunchbase Business SignalHire Email Plan UpLead Plus Plan Canva Business Rebrandly Professional Stripo Medium Domain Transfer Hosting setup, DNS configuration, SSL, and final deployment.