I want to give my institute’s website a measurable lift in organic traffic, especially from prospective students who are researching programs like ours online. The core of the job is a thorough SEO overhaul of our key landing pages—those pages drive most enrolment-related conversions—so the work must be precise and data-driven, not a generic site-wide sweep. Here is how I picture the engagement: • Audit & benchmark – a quick but comprehensive check of current rankings, Google Search Console data, page-speed metrics and any technical bottlenecks. • Keyword & competitor research – surface terms students actually use, map them to each landing page and show where we can realistically outrank competing schools. • On-page optimisation – rewrite or refine titles, meta descriptions, H1-H3 structure, internal links, image alt text and schema markup for every targeted page. • Technical tweaks – fix crawl issues, improve Core Web Vitals, ensure mobile friendliness, and submit updated XML sitemaps. • Tracking & reporting – set up goals in Google Analytics 4, tag events in Google Tag Manager, and deliver a short report showing traffic gains and ranking movement two weeks after changes go live. Please work directly in a shared spreadsheet or staging environment, note every change for easy rollback, and keep communication clear and concise. If you regularly use tools like Ahrefs, SEMrush or Screaming Frog, that’s perfect—just reference them in your methodology so I know where the data originates. The job is complete when the optimised landing pages are published, indexed, and beginning to climb for the agreed target keywords.