My online store already benefited from a round of professional optimisation, yet key product pages have slipped to page two and beyond. I now need a fully white-hat strategy that tackles every layer of SEO—on-page, off-page and technical—with the single aim of lifting those rankings back onto page one and keeping them there. Here is what I expect the engagement to cover: • Technical & crawl audit – fixing indexation issues, page-speed bottlenecks, schema and Core Web Vitals. • On-page refinement – keyword research, updated metadata, compelling yet concise product copy, internal-link logic and structured data where appropriate. • Authoritative off-page work – quality backlink acquisition and digital PR that aligns with Google’s current guidelines; no spam, no shortcuts. • Clear reporting – baseline benchmark, monthly progress dashboard and a plain-English summary of wins, issues and next steps. Because the site has been optimised before, I’ll provide previous audit documents and access to Google Search Console, Analytics and any legacy keyword tracking so you don’t have to start from scratch. Please outline the tools you plan to use (for example, Ahrefs, Screaming Frog, Surfer, etc.), the timeframe for initial wins, and how you measure success beyond raw position shifts. If you have a proven track record with e-commerce platforms and can deliver sustainable gains without grey-hat risk, I look forward to reviewing your proposal and seeing how we can move the needle together.