I’m ready to move from concept to launch on a new e-commerce website and need an experienced web design and maintenance expert to take the lead. The site must feel modern, load quickly, and scale as the product line grows. Core functionality includes a complete product catalog with robust search, a friction-less shopping cart and checkout flow, and built-in user reviews and ratings so customers can share feedback. You’ll guide the full build: information architecture, UI/UX, responsive front-end, secure payment integration, and a lightweight back-office that lets non-technical staff manage inventory and promotions without breaking layouts. After launch, I want proactive monitoring, bug fixes, and iterative improvements handled seamlessly, so ongoing maintenance is part of the brief. When you reply, link me directly to past e-commerce projects you have designed and supported long term. Show how you improved conversion or uptime—real screenshots or URLs speak louder than long résumés. If you’re comfortable working with platforms like Shopify, WooCommerce, Magento, or a custom stack (HTML5, CSS3, JavaScript/React, PHP or Node, MySQL/PostgreSQL), and you can commit to both the build and continuous upkeep, let’s talk details and timelines.