Overview We are looking for a skilled freelancer to design and build a template for high-converting landing page directly inside Dotdigital. The goal is to promote a specific product, highlight its key benefits, and drive users toward a clear buy-now CTA. You’ll work with an existing brand guide, so typography, colors, and tone are already defined — your task is to bring them to life in a modern, persuasive, conversion-focused layout. Responsibilities: Landing Page Design: Create a clean, engaging layout optimized for conversions. Produce an initial wireframe/mock-up based on brand guidelines. Apply strong UX/UI principles to ensure clarity, hierarchy, and visual appeal. Place product messaging and CTAs in strategic, performance-driven positions. Dotdigital Landing Page Build: Build the landing page directly in Dotdigital using the drag-and-drop editor. Apply HTML/CSS tweaks where needed to ensure proper responsiveness. Optimize imagery, spacing, and structure for a polished, professional result. Technical Setup & Testing: Configure UTMs and Dotdigital analytics for performance tracking. Ensure all CTAs/buttons are linked to the correct checkout URL. Perform final QA testing across desktop, tablet, and mobile. Deliver a fully functional, publish-ready landing page inside Dotdigital. Requirements: Proven experience designing high-performing landing pages (portfolio required). Hands-on experience building landing pages in Dotdigital is mandatory. Strong understanding of responsive design and UX/UI principles. Competence with HTML and CSS for refining layouts. Ability to follow brand guidelines and maintain visual consistency. Detail-oriented, organized, and able to deliver on schedule. Deliverables: Initial wireframe/mock-up Fully built, responsive landing page in Dotdigital CTA routing to the correct URL UTMs and analytics configured Final multi-device QA test What We Provide: Brand guide Product copy Images and assets