Scope of Work: Brand Guidelines & Website CTA GIF for DataRoomBuilder.com Overview DataRoomBuilder.com is a new SaaS platform that automates the creation of professional data-room folder structures for M&A, fundraising, and due diligence processes. The product allows bankers, lawyers, accountants, and founders to upload a simple Excel file containing their folder hierarchy, visualize or edit it instantly, and then generate a clean, organized ZIP file ready for upload to their data room (Google Drive, Dropbox, etc.). In the next phases, the platform will evolve to include: Branded data-room trackers A “Rebuilder” for legacy data rooms Automation tools to standardize folder structures across clients and deals For now, the MVP focuses on simplicity, speed, and professionalism — helping advisers build and organize deal data rooms in seconds. Objective We are looking for a creative brand designer to: Develop concise, professional brand guidelines for DataRoomBuilder.com Create a short GIF video (approx. 10–15 seconds) that acts as a call-to-action (CTA) on the homepage The website will be built using the Finto Framer template: https://www.framer.com/marketplace/templates/finto/ The brand look and feel must therefore fit seamlessly with this clean, modern, B2B SaaS aesthetic. Deliverables 1. Brand Guidelines (Core Visual Identity) Deliver a 5–7 page brand document (PDF or Figma) covering: Logo Primary logo (horizontal) and stacked variation Monochrome/white versions Usage rules and minimum sizes Color Palette Primary color (base brand color) Secondary and accent colors Background and neutral tones (for clean UI and slides) Typography Font pairings for headings, subheadings, and body Web-safe equivalents (for Framer and PPT use) Iconography & Shapes Preferred icon styles (line / filled / rounded) Illustrative style reference (if applicable) Tone & Feel Professional yet simple — “Built by advisers, for advisers.” Clean, efficient, minimal UI — inspired by tools like Notion, Airtable, or Pitch. Avoid corporate clichés or over-engineered design. Aim for trust, simplicity, and speed. 2. Short CTA GIF / Micro Video (10–15 seconds) Purpose: A looping visual for the homepage hero section that quickly conveys what DataRoomBuilder does. Content direction: Begin with text: “Building your data room shouldn’t take hours…” Visual cue: Excel file being uploaded Folders instantly appear and expand into a structured data room End with: “Generate your data room in seconds — Free Beta Access Now” Include subtle branding (logo + URL: dataroombuilder.com) Style: Smooth, clean motion (Framer-compatible MP4 or GIF) Brand-aligned colors No voiceover, just simple motion and light music (optional) Deliverables Format Brand Guidelines: PDF + Figma (or editable source) Logo files: SVG, PNG, JPG (light and dark variants) CTA GIF/Video: MP4 and GIF formats, optimized for Framer Delivery timeline: within 7–10 days Reference & Inspiration https://www.framer.com/marketplace/templates/finto/ (Template) Notion, Pitch, Linear, Vanta — for tone of simplicity and clarity Airtable or ClickUp launch pages — for animation reference Next Steps Please provide: Portfolio of relevant SaaS/B2B design work Estimated timeline & cost Any initial ideas or styles you’d suggest exploring