I'm seeking an experienced web developer to create a custom-coded e-commerce website. The site is primarily for selling products and needs to be built from the ground up without using any existing platforms like Shopify or WooCommerce. Essential features include: - Product search and filtering - Customer reviews - Multiple payment options Ideal skills and experience: - Strong background in custom web development - Expertise in creating user-friendly and efficient search and filter systems - Experience implementing review systems and integrating various payment gateways - Knowledge of the latest web design trends to ensure the site is modern and appealing Please provide examples of previous similar work and a brief outline of your approach.