I’m ready to launch an inviting Shopify store for my tea brand and accessories. The overall vibe should feel cozy, warm, and retail-ready, setting the tone for the future physical locations I plan to open. What I have • A Shopify account and product photos already in place. • A rough brand direction—some colors, fonts, and imagery—but it needs refinement to feel truly cohesive. What I need from you • Guidance on whether to adapt an existing premium theme or craft a lightweight custom one; help me choose the smartest option. • A polished, on-brand design with warm textures, intuitive navigation, and clear product storytelling. • Newsletter sign-up integration that blends seamlessly into the layout • Mobile-first layout, solid page-speed practices, and basic SEO structuring so shoppers can find us easily. • Visual mock-ups before build, followed by a staged site I can review, tweak, and approve. Deliverables - Brand style refinement: updated color palette, typography pairings, and usage guide (short PDF). - Home, collection, product, and about pages fully built in Shopify. - Newsletter capture set up and tested. - Hand-off documentation: how to update products, banners, and promo sections. Nice-to-have (not required but welcome if it fits the scope) - Subtle on-page animations or micro-interactions that enhance warmth without slowing the site. - Recommendations on packaging the online experience so it can translate to future in-store screens or kiosks. I value clear communication and timely check-ins. If you’ve built lifestyle or beverage brands on Shopify, please include links so I can see your aesthetic range. Let’s create a digital tea haven my customers will love to explore.