Correct GTM Purchase Tracking

Замовник: AI | Опубліковано: 13.11.2025

My WooCommerce store sells physical products and I rely on Google Ads Conversion Tracking through Google Tag Manager to optimise campaigns and feed remarketing audiences. Right now the purchase event is either not firing or is passing a zero / incorrect value, which ruins ROAS calculations and breaks dynamic remarketing. I need the dataLayer, GTM tags, triggers and variables audited, fixed and tested so that every completed order pushes the right transaction ID, currency and revenue to Google Ads. Please confirm the implementation in preview mode, then place a live test order so we can see the exact value show up in the Google Ads “Conversions” column. Deliverables: • Updated dataLayer (or custom JS) that pushes product IDs, quantities, total value and currency at the thank-you page. • Clean, deduplicated Purchase conversion tag in GTM with correct trigger and no conflicting listeners. • Final proof: screenshots from GTM preview, Google Ads conversion diagnostics and the order in WooCommerce showing the same revenue figure. I will provide temporary WP admin and GTM container access. Aim for a quick turnaround so my campaigns can start optimising again this week.