My corporate website needs a complete visual and technical refresh aimed squarely at lifting conversion rates. The new design should guide visitors smoothly from their first click to a clear call-to-action, trimming any friction that keeps them from becoming leads or customers. A cleaner layout, persuasive page structure, and streamlined navigation will all play a part, but every change must be justified by its potential to convert. Alongside the redesign, I want a coordinated SEO upgrade that strengthens organic visibility from day one. To keep priorities unambiguous, the optimisation work must cover: • Keyword optimisation for the pages we rebuild or add • A sustainable backlink-building approach that earns authoritative, relevant links • Concrete page-speed improvements validated by tools such as Google PageSpeed Insights or GTmetrix You’re free to propose the design stack—whether that’s a custom build or a refined theme—as long as it supports fast load times, is easy for my team to update, and aligns with established corporate branding. Final deliverables include the fully implemented site, a concise on-page SEO report (keywords mapped to URLs, meta data, alt tags), a backlink outreach plan, and before-and-after speed test screenshots. If your approach can demonstrably turn more visitors into clients while locking in long-term search gains, let’s make it happen.