I’m ready to establish a professional online presence that highlights my Accounting services and turns visitors into scheduled calls. The site must feel clean, modern, and trustworthy, with neutral tones, minimalist layouts, and effortless navigation. Core build • Home – punchy introduction, quick overview of what I do, and a clear “Book a Free Discovery Call” button that stands out on both desktop and mobile. • About – my founder story, mission, and credentials presented in a personable yet authoritative voice. • Services – dedicated section emphasising Accounting expertise, laying out key offerings in a way that answers common client questions and reduces friction to booking. • Contact / Booking – an embedded Calendly widget plus a short inquiry form so prospects can either self-schedule or send a message. • (Optional) Contractor page – explains my job-costing process and features the “Stop the Leakage” offer for that niche audience. • Blog placeholder – ready for future thought-leadership posts without breaking the design. Functionality & tech expectations – Responsive design that loads quickly on any device. – SEO-friendly structure and metadata from the outset. – Seamless Calendly integration, with confirmation emails tested. – Lightweight, well-coded pages to keep performance scores high. Acceptance criteria 1. “Book a Free Discovery Call” CTA is visible above the fold on every main page. 2. Calendly embed works end-to-end (select time, confirm, email notification). 3. Pages meet Google PageSpeed “Good” thresholds on mobile. 4. Basic on-page SEO (H1/H2 hierarchy, meta titles & descriptions) completed. 5. I receive a short hand-off guide showing how to edit text, add blog posts, and update Calendly links.