Project Description: Brand-Driven Website Redesign, Migration, and Development This project involves the migration and redesign of anatechnology.net and the development of a new site for startup, Is Where, with all work being executed in strict adherence to the provided Brand Books for both entities. Both sites will be built on WordPress. ________________________________________ Phase 1: anatechnology.net Redesign & Migration (Brand Book Implementation) Project Goal To perform a complete content migration from the existing React application to a new WordPress CMS while simultaneously executing a full visual redesign that strictly adheres to the Anatechnology.net Brand Book. Key Deliverables 1. Brand Compliance & Design Implementation: o Style System Development: Develop a custom WordPress theme that perfectly implements the core design specifications found in the Brand Book, including: Color Palette: Use of approved HEX/RGB values for primary, secondary, and accent colors. Typography: Correct implementation of all specified web fonts (headings, body text, UI elements) and their corresponding sizes. Logo Usage: Proper placement and use of primary and secondary logo variants according to the Brand Book's usage guidelines. o UX/UI Redesign: Modernize the site's layout and user flow, guided by the aesthetic benchmarks of www.activo.ca and https://hashonecreatives.com/, but ensuring 100% adherence to the visual standards and tone of voice outlined in the Anatechnology.net Brand Book. 2. Platform Migration: o Setup a secure, high-performance WordPress installation. o Migrate all existing content (pages, posts, media) from the React application data source. 3. Technical & SEO Continuity: o Replicate all existing site functionality (data displays, forms, integrations). o Implement and test all necessary 301 Redirects to map old React URLs to new WordPress URLs, protecting existing SEO authority. ________________________________________ Phase 2: New Startup Website Development: Is Where (Brand-First Build) Project Goal To design and build a brand-new, high-performance WordPress website for the startup, Is Where, where all design and copy elements are explicitly guided by the Is Where Brand Book. Key Deliverables 1. Core Brand-First Development: o Visual Identity: The site's entire front-end design will be built directly from the Is Where Brand Book, ensuring immediate brand consistency from launch. o Tone of Voice (TOV) Implementation: All new copywriting (headlines, calls-to-action, mission statements) will be reviewed against the TOV guidelines defined in the Brand Book. o Component Library: Develop a set of reusable WordPress blocks/components (e.g., callout boxes, feature sections) that are pre-styled with the brand's colors, typography, and visual language. 2. Strategy & Architecture: o Develop the sitemap and content structure to effectively communicate the startup's value proposition and guide the user journey. o Integrate lead generation tools (forms, email sign-ups) that are also styled to be Brand Compliant. 3. Launch Readiness: o Thorough testing for responsiveness, security, and performance. o Full deployment and post-launch monitoring. Milestone Status Payment % Triggering Event Milestone 1 Start 10% Upon project kick-off and delivery of all source materials (Brand Books, React files, hosting access). Milestone 2 Mid-Project 15% Reaching the 50% completion mark, specifically after all core content is migrated and the primary brand-compliant designs are built on both staging sites. Milestone 3 Pre-Launch 25% Reaching the 90% completion mark, specifically after all QA, SEO setup, 301 redirects are complete, and sites are ready for deployment. Milestone 4 Completion 50% Final payment upon successful deployment and launch of both websites, confirmation of functionality, and project sign-off.