Website Size & Page Count (Confirmed) The website consists of 22 total pages All 22 pages must be included in: Technical SEO audit On-page optimisation Metadata optimisation Heading structure Image alt text Internal linking By bidding on this project, you confirm that your price includes full optimisation for all 22 pages. 1. Technical SEO – Audit + Fix (Mandatory) You must audit AND implement fixes, including but not limited to: Crawlability & indexation issues XML sitemap (create & submit if missing) Robots.txt (create or fix if missing) Broken links & redirect errors HTTPS, canonical & duplicate content issues URL structure improvements Core Web Vitals & page speed optimisation Mobile usability & responsiveness fixes If something does not exist, you must create it. 2. Analytics & Tracking – Setup Required You must verify, fix, or fully set up: Google Search Console Google Analytics (GA4) XML sitemap submission Conversion tracking (contact forms / key actions) If these are not already installed, you must install and configure them. 3. On-Page SEO – Optimisation Required You must audit AND implement changes across all pages: Page titles Meta descriptions H1–H3 headings Image alt text Internal linking structure Recommendations alone are not acceptable — changes must be implemented. 4. Keyword Research & Page Mapping UK-focused keyword research High-intent commercial keywords Competitor keyword gap analysis Keyword mapping to all existing pages Recommendations for new pages where required 5. Content, URLs & Structure Improvements You must identify and fix: Thin or underperforming content Spelling, grammar, and typographical errors Incorrect, unclear, or non-SEO-friendly URLs URL changes must include: Clean, readable slugs Correct keyword usage Proper 301 redirects You must also: Add FAQ sections where appropriate Implement schema markup (LocalBusiness, FAQ, Service) All fixes must be implemented, not just reported. 6. Off-Page SEO Review Backlink profile audit Toxic link check Competitor backlink analysis White-hat link-building recommendations Deliverables (Non-Negotiable) All technical SEO issues fixed or implemented GA4 & Google Search Console fully working XML sitemap & robots.txt confirmed live On-page SEO applied to all 22 pages Keyword research & mapping document Final report detailing: What was missing What was fixed What was improved What remains for long-term growth Required Tools You must use: Google Search Console Google Analytics (GA4) Google PageSpeed Insights Pricing, Scope & Change Policy (Important) Your bid price is final. No price increases after project award. All work in this brief must be included in your bid. Missing SEO essentials are not considered out of scope. Any additional work must be approved in writing before commencement. If you are unsure about the scope, do not bid.