My Shopify account is still an empty shell, so this project is about taking it from zero to a fully-functioning, conversion-ready store. I need the entire customer journey planned and executed—from the first visit to checkout—so a polished user experience sits at the heart of every design decision. Scope • Research and wireframe the core shopping flows with a strong focus on UX best practices. • Craft a custom, brand-aligned theme (no off-the-shelf look-alikes) that remains fast, responsive, and accessible. • Design all key pages: home, collection, product, cart, and checkout—including micro-interactions that guide shoppers smoothly. • Set up fonts, color palette, and image guidelines so future updates stay visually consistent. • Integrate basic apps or sections where needed and test across devices before hand-off. Acceptance criteria • Pages load quickly on both desktop and mobile. • Navigation is intuitive; users never need more than three clicks to reach a product page. • Checkout process shows a measurable drop in friction when tested on staging. • Final theme is handed over as a duplicate Shopify theme file, fully documented for later tweaks. To move forward, please share links or screenshots of past Shopify builds that best demonstrate your UX and full-store design skills. No lengthy proposals needed; strong, relevant work speaks for itself.