Email Marketing Specialist - Lead Generation (Freelance/Contract) About Digs and Gigs Digs and Gigs is a new lead marketplace connecting homeowners with qualified service professionals across high-value industries including home improvement, legal services, financial services, and healthcare. We offer a unique lead pricing model that undercuts competitors while delivering higher-quality, verified leads. We're seeking an experienced Email Marketing Specialist to build and execute cold email campaigns that generate homeowner leads for our platform. ________________________________________ Role Overview You will be responsible for designing, executing, and optimizing cold email campaigns targeting homeowners in specific geographic markets (initially California affluent zip codes). Your goal is to generate opted-in leads who need professional services—these leads become "gigs" on our marketplace. ________________________________________ Key Responsibilities Campaign Execution • Design and write compelling cold email sequences (initial outreach + follow-ups) • Segment and manage purchased homeowner email lists • Set up and manage email sending infrastructure (multiple domains, warmup protocols) • A/B test subject lines, copy, CTAs, and send times • Track and report on key metrics (open rates, click rates, conversions, unsubscribes) Compliance & Deliverability • Ensure 100% CAN-SPAM compliance on all campaigns • Implement proper SPF, DKIM, and DMARC records for sending domains • Manage domain warmup schedules to achieve 75%+ inbox placement • Maintain clean unsubscribe handling and honor opt-outs within 10 business days • Document compliance procedures for audit purposes Lead Generation • Optimize campaigns to convert email recipients into platform registrations • Work with our intake forms to capture homeowner project details • Build nurture sequences for leads not immediately ready to post a gig • Track cost-per-lead and cost-per-gig metrics Infrastructure Setup • Recommend and set up email marketing tools/CRM (experience with Quantum Neuron, Instantly, Smartlead, or similar preferred) • Configure multiple sending domains to protect sender reputation • Set up tracking and analytics dashboards ________________________________________ Required Skills & Experience • 3+ years of cold email marketing experience • Proven track record with B2C lead generation campaigns • Deep knowledge of CAN-SPAM Act requirements and best practices • Experience with email deliverability optimization (warmup, authentication, list hygiene) • Proficiency with email marketing platforms (Instantly, Smartlead, Lemlist, Mailshake, or similar) • Strong copywriting skills for email sequences • Experience working with purchased/rented email lists (legally and effectively) • Data-driven approach with ability to analyze and report on campaign performance ________________________________________ Nice-to-Have • Experience in home services, legal, or financial services industries • Knowledge of transitioning email leads to SMS/text marketing (TCPA compliance) • Experience with CRM systems for lead nurturing • Familiarity with Facebook Lead Ads as a complementary channel • Geographic targeting experience (zip code-level campaigns) ________________________________________ Deliverables Month 1: • Email infrastructure setup (domains, authentication, warmup) • First campaign sequence written and approved • Initial list segmentation and test campaigns launched Ongoing: • Weekly campaign performance reports • Continuous optimization based on data • Target: 200-500 qualified leads per month (scaling over time) ________________________________________ Compensation • Budget Range: Please propose a budget (negotiable based on experience) • Structure: Monthly retainer OR performance-based hybrid (base + per-lead bonus) • Contract Type: Freelance/Contract (remote) ________________________________________ To Apply Please submit: 1. Brief introduction about your cold email marketing experience 2. 2-3 examples of successful B2C email campaigns you've run (metrics appreciated) 3. Your approach to achieving high inbox placement rates with cold lists 4. Tools/platforms you're proficient with 5. Your rate and preferred compensation structure 6. Availability (hours per week) ________________________________________ Timeline • Applications Open: Immediately • Target Start: Within 2 weeks of site launch • Initial Contract: 3-month trial period ________________________________________ Digs and Gigs is committed to ethical marketing practices. We do not engage in spam, misleading subject lines, or any practices that violate CAN-SPAM regulations.